Man Crush Monday: FitMit AOK

FitMit AOK, The App that Moves You. Scholz & Friends launches a new ad campaign for the largest health insurance company in Berlin, Brandenburg and Mecklenburg-Vorpommern. With the slogan, “Your use pays off!” for the “FitMit AOK” app.1

FitMit AOK Simple ad, simple concept, plenty of skin in the ad–just how I like it!

Like a few apps and websites in the states, the German fitness mobile app lets you collect points for activity and apply those points to fitness gear, charity or cash. The ad is clearly unafraid to get a little cheeky to get that point across. (Don’t worry bros, there’s some cheesecake at the end too.)

It’s been a while since I posted some beefcake, I’m going to have to remember Man Crush Monday2 in future! πŸ˜‰

1 Translated as best I can, thank you Google.

2 Though that picture of Matthew McConaughey still racks up the views.

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