Cast the net too wide

I understand demographic marketing, but I got the following e-mail from amazon.com:

Because you’re someone who has purchased books from Amazon.com, we wanted to remind you that “Harry Potter and the Deathly Hallows,” the most anticipated book of the year, is almost here.

It kinda makes me feel like drugstore.com is going to e-mail me with, “Because you’re someone who has purchased cold medicine, we wanted to remind you about the availability of crystal meth!” I mean I’ve purchased books (and I have never actually purchased a sci-fi, fantasy or kids book from the ‘zon), so that means I must be interested in the new HP?

I’ve been lumped in with the generic masses, I feel so assimilated.

Yes, the video is relevant at the 4 minute mark.

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2 Responses

  1. joe says:

    I’m a bit surprised you aren’t into HP. My copy has been pre-ordered since late last year. *curtsie*

    Think of all the other places where you’ve done business and imagine if they started sending you emails? 😯

    • Brian says:

      It would be different if they said I’d purchased sci-fi books or kids books, but it was just “books”. It’s like buying a Carrie Underwood CD and getting an e-mail advertising the pre-order for Nine Inch Nails.

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