video: The Bark Side

Volkswagen returns to a Star Wars theme for their 2012 Super Bowl commercial. Remember “The Force” from last year that went viral? For Super Bowl XLVI, they return to that galaxy far, far away with a teaser for their 2012 Game Day ad. “The Bark Side” features appropriately chosen–and attired–dogs barking out The Imperial March.1

A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? Create an Intergalactic Invite to your Big Game party here: http://vw.com/star-wars-invite

Starting January 27, it looks like the site will let you create an Intergalactic Invite for the big game.

I’m not normally an advocate of dressing up pets, but these are super cute. Especially the AT-AT that I’m sure was inspired by the Katie Mello costume. As usual, I’ll be more excited about the ads than the game but let’s hope that this VW ad sets the bar. Bring it on, Madison Avenue! :mrgreen:

1 Something I feel should starting playing every time I’m riding the escalator up out of the metro station on my way to work.

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3 Responses

  1. Esprix says:

    Indeed, the Imperial March should be your theme song at all times. 😛

  2. Esprix says:

    Oh, and yes, the AT-AT whippet was A. DOR. A. BLE.

  3. Lindsay says:

    You know, if those Volkswagen guys are going to reject my Super Bowl commercial ideas, they should just tell me. I thought the James Cameron Mitchell and Hedwig and The Angry Inch showing off the roominess, handling and efficiency of the new Golf to “Sugar Daddy” would be a huge hit with the 18-24 age demographic, but I guess
    parents are showing their kids the Star Wars movies earlier now.

    I just hate finding out this way. whatever.

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