Tagged: shirtless

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trends: shirtless pitch men?

Old Spice didn’t start the idea that skin helps sell a product, but they certainly left a great impression in our minds with their tv and on-the-fly internet spots featuring Isaiah Mustafa. The ads generated much acclaim, countless spoofs and...

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Shirts? No Service.

For our latest mission, 111 men of all shapes and sizes shopped shirtless in the Abercrombie and Fitch store on 5th Avenue here in New York. Agent Nguyen came up with the idea for this mission when he noticed the...