Give A Damn: Helen Mirren for Budweiser

Budweiser’s Super Bowl spot features Dame Helen Mirren admonishing anyone that might consider driving while under the influence.

Hello, I’m Helen Mirren, a notoriously frank and uncensored British lady.

The Collective “We” are dumbfounded that people still drive drunk. So I’ll sum it up like this: if you drive drunk, you–simply put–are a short-sighted, utterly useless, oxygen wasting, human form of pollution. A Darwin Award deserving, selfish coward. If your brain was donated to science–science would return it. So stop it.

Now the chances are you’re a fun, solid, respectable human being. Don’t be a pillock!

Your friends and family thank you, the friends and family of other drivers thank you, your future self thanks you.

This is supposed to be fun! Cheers!

For every use of #GiveADamn on social media between 2/2-2/7, Budweiser will spend $1 on safe ride programs, up to $1 million.

Give A Damn is a nice message, though I always wonder when alcoholic beverage producers have commercials advertising a lifestyle of going out and partying, then produce mea culpa ads against poor decisions while drinking.