Spirit Airlines? Meet the internet. Internet? Spirit Airlines.

I can’t believe I almost forgot to share this! A few months back while my brother and I were on the phone, he told me I should sign up for Spirit Airlines’ periodic e-mail newsletter that advertised their specials. I did so without really thinking about it, I might have flown them in the past or not. Seeing that I don’t really take many trips these days, and even more rarely by air, I just delete them as they come in.

When I got home late last Friday afternoon and started dealing with the bulk of the Gmail messages I ignored during the day, I saw the following in my list of messages:

I’m sorry, what?! Were they serious? Did someone really greenlight this campaign without paying any attention to current slang? Naturally I opened the e-mail because I had to find out whether they’d been hacked or it was a hoax or spam or something. Any ideas what MILF stands for? To Spirit Airlines, I mean. Click here for the answer… In case there are people out there that don’t know the common-usage definition, check here.

Just part of the insanity of today’s internet where even when a company makes great strides forward to keep up with new and evolving technology, at the same time they completely fail to keep up with modern culture. Is it wrong to think that this is the kind of move I’d expect more from Southwest? 🙂