U.S. to world ads: Feel free to offend anyone except us.
This is just too stupid to be believed. I thought it was dumb enough when people in the US complained about an Absolut ad that was only being distributed in Mexico. It claimed that in an absolut world, a good chunk of what’s currently the Western United States would still belong to Mexico. It was a clever and funny ad and it bears repeating that it was not intended for the US. Of course people went loco, calling for boycotts and prompting an (unnecessary) apology from Absolut.
They’re at it again over the Heinz ad which is slowly vanishing from YouTube. In the UK, about 200 complaints were received about the ad saying it was unsuitable to be viewed by children and it might cause parents to have to explain homosexuality to their children. Granted it’s a funny ad that draws you in and gives you a very unexpected finish that probably shocked a few people, so I can accept that it might have gotten people’s knickers in a knot. But the best part is that once it made the rounds of the internet and got views on more US blogs/sites, over 70,000 complaints about the ad were lodged… from the US… where the ad would never be seen on television. Except now, of course, when all the news shows want to talk about it, including Bill O’ Riled-Up. That 30 second spot’s getting plenty of US airtime now. Here’s a recent debate involving Wayne Besen from Truth Wins Out, Randy Sharp from the AFA and marketing analyst Dan Hill on CNN Headline News.
[Story heads-up from Towleroad]
Seriously people, get a life. There are way more important things to complain about than to tell a company you’re boycotting their products over an ad that wasn’t even meant for you in the first place.
It’s like the Simpsons episode where Kent Brockman swears on the air from having hot coffee spilled on him and Ned Flanders goes online to get people to complain. One of his children asks what he’s doing:
Imploring people I never met to pressure government with better things to do to punish a man who meant no harm for something nobody even saw, that’s what I’m doing!
Best. Quote. Ever.