video: …Man Reminder?

Rethink Breast Cancer presents: Your Man Reminder–an app that provides women with regular reminders to check their breasts from a hot guy of their choice:

Recent studies show that many young women aren’t checking their breasts regularly… Studies also show that women are 88% more likely to watch a video if it features a really hot guy.

TLC is a great way to help detect breast cancer early.

TOUCH your breasts. Feel anything unusual?
LOOK for changes. Be aware of their shape or texture.
CHECK anything unusual with your doctor.

This is reminiscent of The PUMA Index, where a model would change their level of clothing based on the market. Reminder apps are boring, so let’s pair them with some beefcake or cheesecake, depending on your individual tastes!

I’m just glad that some companies are realizing that if you use attractive women to market to men, why not reverse the formula? Even if it’s for self-breast exams.