Google has a new logo

So… that happened.

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

I’ve noticed some quiet design changes recently, and this is certainly a cute one. But it most reminds me of grade school educational lettering and the “floating words” typeface used on older episodes of Sesame Street and The Electric Company.

As they say, “This isn’t the first time we’ve changed our look and it probably won’t be the last”.

Yeah, the more I look at it, the more I expect I’m about to hear narration pronouncing the word, or a song about “Silent E” sung by Tom Lehrer or perhaps nowadays it would be called “Mighty G”?

For a more serious take on the new logo’s design elements and appeal, check out “Google’s Logo Proves Delight Can Still Be Had With Flat Design” by Brandon Hunter over at Medium.