Oh, fudge…

Hershey is going gourmet / Candy giant buys Berkeley chocolatier Scharffen Berger

The Hershey Co. announced on Monday the acquisition of Scharffen Berger Chocolate Maker Inc., allowing Hershey to reach beyond its traditional chocolate eaters and tap into the gourmet market.

Scharffen Berger, a Berkeley company that specializes in premium dark chocolates, will continue making its products as normal but said it will have greater access to resources and growth opportunities by joining forces with Hershey.

“The Scharffen Berger name will continue and Hershey looks forward to using and growing the Scharffen Berger brand,” said Jim Harris, chief operating officer of Scharffen Berger. “We’re all thrilled with the partnership.”

I’m sure Hecht’s was told the name would continue as well.