It’s like throwing money away!
No wait, it is throwing money away.
In a special summer issue of The Economist magazine, Frederic Rouzaud, managing director of Louis Roederer, said the company viewed the affection for his company’s champagne from rappers and their fans with “curiosity and serenity.”
Asked by the magazine if the association between Cristal and the “bling lifestyle” could be detrimental, Rouzaud replied, “That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
Unlike the Tommy Hilfiger hoax, he did say it, though it looks like the magazine’s writer worded the article to produce a bit more of an offending reaction than Rouzaud presented. Still this stuff goes for $450-600 a bottle, who the hell cares who’s disposable income is going to buy it?