Back to basics?

It’s time for another Starbucks campaign, the website advertises “something big“.

In February they closed their stores down to focus on providing better bar drinks, and now it looks like they’re trying to take back their title for best (better?) coffee. They’ve decorated the store with materials advertising their new Pike Place Roast in honor of where they first opened in Seattle and according to Consumerist they’ll be changing the coffee every 30 minutes, rather than letting it sit around, and begin grinding the beans in-store.

Considering that everyone I know hates Starbucks coffee saying that it tastes stale and/or burnt, this sounds like a good move. But I doubt that either Dunkin’ Donuts or McDonalds are quaking in their boots.