ads: Fort vs. Castle
Welcome to Fort Green Sheets!
Welcome to Castle Brave Storm!
In more recent years, General Mills has not shied away from showing their company’s values of diversity and inclusion in their ads, and regardless of the backlash they sometimes get, it just makes sense. Actors Kaycie Bowens & Keith Williams portray a perfect brother/sister rivalry. And it’s a perfect example of color-blind casting done well. They could be any kids in nearly any home in America and a company selling cereal totally gets that.
Or to put it simply: representation matters.