CocoaVia Knows Their Audience!
Seen this morning on my commute, the ad men over at CocoaVia know just how to tap into the frustration many DC area metro riders experience…
I have to wonder if this is being used in other markets.
Their website has a similar ad, but it’s nicer to think that this is just a DC thing. Unfortunately for CocoaVia, more of us in the area need a transit health makeover than a heart health one. But you gotta respect that effort. Very clever.
I try to notice local ads on the train as it helps me find out about local events or exhibits, but this one gave me a smile on my way in. And frankly, if an ad isn’t going to succeed in selling me something, at the least it gives me a laugh and gets me to talk about it. 
