Why can’t I work for a place this cool?

“Well done” created by Bruketa & Zinić is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:

• a big book containing numbers and a report of an independent auditor
• a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.

dezeen has the full story on this amazing publication. Of course it makes me wonder how many regular printed editions they have on standby in case people aren’t very careful re-heaters!

I wish I could work for a company creating fun and interesting media like that. Of course one can’t create thermal-reactive websites… ooh that’s a scary thought. Tons of calls to tech support from people who just recovered from snapping off their “drink trays” to over-baking their flat screen monitors.

And for a little chuckle, Wonderella saves the internet in Melanin Colleague and The Infinite Sadness.