I’m sure that the producers of this local ad thought it was very funny and the actress was paid well for her time, but I still question the wisdom of using heifer like that, even with the obvious video pun.
The word doesn’t have the same impact1 as “bitch” but it was still enough to make me turn my head and rewind the DVR a bit to be sure I heard what I did–and that it wasn’t part of an ad for yet another reality show. I also briefly wondered if it was a Rhett & Link-developed ad.
The “sassy black woman” is a very overused trope these days, to the point where even Logo’s A-List is adding one as a “cast” member. Firmly cementing both the “gay bff” and “fag hag” stereotypes in one super effective (!) casting decision.2
But maybe I’m just overreacting. Perhaps such a comment is the height of humor over in Montgomery County. Any MoCo residents/natives wanna help me out, leave a comment!
1 But still enough to evoke a “What did you just call me?” reaction from anyone it’s thrown at.
2 Frankly, I’m surprised they let a black person on the show at all, but she’s South African, not African American so they’re being multi-cultural… right?