Cast the net too wide
I understand demographic marketing, but I got the following e-mail from amazon.com:
Because you’re someone who has purchased books from Amazon.com, we wanted to remind you that “Harry Potter and the Deathly Hallows,” the most anticipated book of the year, is almost here.
It kinda makes me feel like drugstore.com is going to e-mail me with, “Because you’re someone who has purchased cold medicine, we wanted to remind you about the availability of crystal meth!” I mean I’ve purchased books (and I have never actually purchased a sci-fi, fantasy or kids book from the ‘zon), so that means I must be interested in the new HP?
I’ve been lumped in with the generic masses, I feel so assimilated.
Yes, the video is relevant at the 4 minute mark.