Little things mean a lot
The other night I watched a documentary about the decline in the honeybee population and while I’d heard snippets of information before, it really hit home just how much things would change. There really is no viable substitute (yet) for pollination.
While it made for a nice throwaway line in Doctor Who, there really isn’t a lot of awareness about Colony Collapse Disorder. Häagen-Dazs is trying to change that, somewhat, and of course sell some ice cream at the same time. They already produced a beautiful commercial likening the death of the honeybee to an operatic tragedy and they’ve also produced a promotional ice cream flavor.
our vanilla honey bee ice cream blends creamy vanilla with a touch of golden honey. we’ve given this sweet flavor an even sweeter purpose: funding research to protect disappearing honey bee populations.
honey bees play a key role in creating ingredients (almonds, strawberries) used in nearly 40% of our flavors. learn about the honey bee’s plight and how you can make a difference at helpthehoneybees.com.
I’m generally not a big ice cream eater, and usually will make my own at home, but I’ve always tried to support a good cause when Ben & Jerry’s comes out with a “donational” flavor so I suppose I could make the effort to guzzle down some Häagen-Dazs… y’know, for a good cause.